Also, avoid using promotional or branding badges in the artwork since they often don’t scale well. However, you can add shadows to graphic elements within the border of the app icon. Don’t add a drop shadow to the design because the platform will add it once you upload the file. Use the entire asset space (512 × 512px) as the background and the keylines, set at 384 × 384px, to position logos, icons, or graphic elements. The shape should be a square without rounded corners - the platform applies a mask once you upload the file.The file must be no larger than 1024 KB.The file should be in 32-bit PNG format.The platform will scale it automatically. Here are some key points to keep in mind: Google’s Material Design guidelines offer detailed recommendations for app icon design. App icon design specifications for Google Play Store Lastly, don’t put photos, screenshots, or interface elements in the graphic. Avoid using a complex background, flatten the image (in other words, no transparency) and only include text if it’s an essential part of the brand identity. The good news is, you only need to submit one 1024 × 1024px PNG file, and the platform will automatically resize the asset to fit various devices and sub-menus.Īpple also offers additional guidelines: your app icon design should prioritize simplicity, be readily recognizable, and act as a focal point for the user experience. Your app icon should work well in multiple sizes to suit various devices: App icon design specifications for Apple App Storeįollow Apple’s Human Interface Guidelines when designing app icons for the iOS ecosystem. The Apple App Store and Google Play Store have different specifications, so keep the developer guidelines in mind when creating the assets. While your app icon design should stand out, you must adhere to a few rules when submitting it to the app stores. If all this sounds like a big ask of a tiny square, don’t worry - we’ve got all the tips you need to nail your icon design. Moreover, an eye-catching and recognizable app icon makes it easier for customers to find your app on their home screens to drive usage, engagement, revenue, and retention. It serves as a bridge between the user and your app’s functionalities, building emotional connections to help you acquire and retain more users. Meanwhile, you can leverage color psychology to associate your app with certain feelings.Ī well-designed app icon can capture attention and make your app more discoverable. Most people are visual learners, so graphic elements such as icons, images, and videos can help people remember your products and connect with your brand. One A/B test found that changing the app icon can increase conversion rates by 100%.Īs the saying goes, a picture is worth a thousand words. It makes an important first impression and helps people determine if they want to see your app listing and learn more about your product. Your app icon is often the first thing users see in app store search results. Besides capturing users’ attention and helping your app stand out, an app icon must also communicate your app’s unique selling point or key function. They must be in a square format - from as small as 29 × 29 pixels to as big as 1024 × 1024 pixels. Each game will have its unique app icon design distinct from your organization’s logo.Īpp icons serve as visual anchors for mobile apps, appearing in app store listings and device home screens. Let’s say your company has multiple mobile game apps. While it’s possible to incorporate your company logo into your app icon, often the two look very different. Meanwhile, an app icon is only for one product - your mobile application. A logo represents your brand’s identity across multiple platforms, mediums, and touchpoints. Let’s clarify a common misconception: an app icon is not a logo. So how can you pack the most punch in such a small space? Let’s dig into app icon design best practices. In a split second, they conclude whether they want to learn more or download your app based on a combination of lines, symbols, and colors on a graphic smaller than a postage stamp. It’s the first thing most people see in their app store search results. What comes to mind when you think of your favorite mobile app? Many people would say the app icon.Įven though an app icon is small and simple, you shouldn’t underestimate its power.
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